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Posts Tagged ‘marketing to women’

Gender Polarization May Serve Marketers, But Not Consumers

Is this perpetual hunt for the ways in which people are so extremely different from one another - Republicans from Democrats, women from men, “macho” men from “feminine” men, “strong” women from “soft” women - really necessary? Of course there are differences among us all, and if we are … Read on >

The Wise “Shopper’s” Take On Palin

There is no way you haven’t come across bits and soundbytes of blog discussions/news reports on the McCain campaign’s choice of Sarah Palin for VP. If it’s just too much for you to read one more thing, I understand. But, if you might be interested in the perspective … Read on >

Sustainable Business Looks A Lot Like Marketing To Women

Marketing can be an overwhelming topic. Do you focus on marketing to women? Do you focus on becoming more green and reflecting that side of your products/operations? Do you forget about the mature market and put all your budget into young men, age 18 - 34? … Read on >

Silverstein Studies The Female Economy

Management consultant and Treasure Hunt co-author, Michael Silverstein (who I interviewed a few years ago for 9 Minds On Marketing), is studying up on women for his next book,The Female Economy (due out Sept. 09). It is interesting that respected, thought leading, and male, management consultants/experts (like … Read on >

Proclaiming YOUR Marketing To Women Expertise

In my latest eBrandmarketing post, I write about how any one brand can become known for marketing to women well, by doing its homework and then sharing it.

Here’s a clip:

Share the wealth - we’ve all heard that phrase. But, for traditional industries slowly starting to understand and commit to … Read on >

Be Like Will: Cultivate Your Brand Persona The Low Key Way

Can a brand possibly become well known (and respected) by taking the high road in a low key approach? There’s a great commentary by Aaron Baar in MediaPost about the Will Smith brand, and how he (and his management team - no doubt) do a phenomenal job at … Read on >

Letting It Out, Olympics Style


I am officially a sucker for the Olympic Games. Just thinking about them brings back a lot of memories of my brother, sisters, parents and I feeling so proud of the athletes for … Read on >

My WSJ Quote On Women As The Leading Indicators for Technology Trends

Here’s a clip from Mary Pilon’s Wall Street Journal “Journal Women” blog post:

“A recent study from Sony Ericsson showed that women in the U.K. spend £391 a year (roughly $773) on electronics. In the U.S., women control more than $50 billion in gadget spending, according to the … Read on >

“Feminism,” Despite Its Baggage, Is Worth A Marketer’s Embrace

Coming up with a title for this post was hard. The word “feminist” throws all sorts of people of both genders out of whack, and why would I want to look at how this applies to marketing, anyway?

When I came across Dave Hill’s article in The Guardian, I … Read on >

Valuing the Immeasurable in Marketing to Women

I am just re-reading Chip Conley’s book, Peak, and read this line: “…is the inability to easily measure something a valid excuse for dismissing its value?” This ability to measure, or not, is often part of the marketing to women discussion. Consider … Read on >