More and more, my personal passion for sustainable business practices is aligning with my knowledge of how women buy. But, as is my usual way, that is not to say I will lecture you on how to reach only environmentally-oriented women. Rather, I see my mission in serving as a … Read on >
Something is very different in designing and marketing gadgets and “apps” in today’s world. Performance, while important, is no longer king, and consumers demand that the darned things fit into or ease their lifestyles. Interestingly to me, that often means … Read on >
Christine (C.B.) Whittemore of Flooring the Consumer just published her interview with me for her series on Bridging Old & New. My use of social media is nothing groundbreaking, but perhaps I’m like the majority of you? I went into it with caution and parameters, and have been … Read on >
Set in our ways and enmeshed in our day-to-day work lives, it can be very difficult to stay on top of larger cultural trends. My re-energizing trip to San Francisco last week for a building industry conference reminded me of how important it can be to put yourself into, … Read on >
All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008. Men and women were requesting more flexible work schedules and deliberately mapping out who does what chore at home - and seeming to take it in stride. It was tough enough with two … Read on >
Whenever I read about some brand launching an essay/photo contest, it’s usually a company focused on reaching women. You know the ones: “Submit an essay on your favorite mom/baby/romance/girlfriend moment, and win a year’s worth of spa treatments/diapers/roses/yogurt.” That’s why I took notice of the clever play on the more … Read on >
Sometimes being interviewed triggers my memory of tried and true marketing to women truths worth another mention. This time, that occurred in a discussion with a FuelNet writer who was asking me about moms, especially. (And, to be clear - in my mind that conversation was about women first, … Read on >
Is your logo “female” or “male?” If it’s got a little starburst-style element to it, and seems lighter and “happier,” feminine brain traits may have been involved. And, right now, that could be an especially good thing.
My expertise will help your brand reach today's values-based consumers through your online presence - design and content, cause-related efforts, green/sustainable practices, and more.
Brands like American Express and Apple both have thriving women’s markets because they changed not only their marketing vision, but their company vision, toward serving everyone who now buys with a more holistic, balanced-brain.
To reach the twenty-first century consumer, male or female, transparently - without “for women” fanfare and without alienating men - call me (802-658-8319). Or, take a look around this site, or drop me a note when you are ready for my help.
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The New Male Female Relationship
by Herb Goldberg
Within these pages, there are insights into relationships and gender issues that can most definitely be applied to consumer behavior.
Women in Green: Voices of Sustainable Design
by Kira Gould & Lance Hosey
To quote the authors: "This book is less about the 'ascendancy of women' than it is about the growing value of those sensibilities commonly associated with women." A book after my own heart.
Leadership and the Sexes: Using Gender Science to Create Success in Business
by Barbara Annis
"The future of corporate success (especially with women occupying 50 percent of the workplace) lies in women and men both becoming gender intelligent in negotiations." This book is HR/leadership-focused, but there are significant implications for marketing team effectiveness and the understanding of today's consumers.
