In an interview entitled, “Is Marketing to Women Dead?” - Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn’t … Read on >
Because I have so often written about/presented on the ideas in my book Don’t Think Pink, I’ve found that the easiest way to illustrate the book’s key concept, transparent marketing, for (often and mainly) male audiences tends to be … Read on >
If the New York Times is reporting on men and Botox, that doesn’t necessarily make it mainstream… yet. Still, I would suggest that you file it away should you ever need proof that men are:
- starting to express more interest in buying products that were previously women-specific … Read on >
That men are starting to flock to grooming blogs/sites like groominghealth.com and menessentials.com (as per a recent Iconoculture newsletter) should not come as a big surprise. If you’d paid much attention at all, you’d have noticed the subtle shift in content of the established titles (my … Read on >
Men have officially become the “next big thing” for marketers. So, should we just forget our women’s market knowledge and shift attention completely toward the male species? No. Instead, the research and experts cited in an AdWeek article by Andrew Adam Newman suggest that what … Read on >
1) Shopping centers are clearly, and not surprisingly, feeling pains in today’s economy. Stories like this Wall Street Journal piece and this USA Today piece describe the trouble developers are facing in trying to lease space, and the lengths to which some malls are … Read on >
Midst packing for a flight to San Francisco in a few hours, I caught the latest campaign profile from Stuart Elliott of the New York Times in my in-box. Would that I could write a longer post, but these are my bullet pointed thoughts on the new Timex … Read on >
Leadership and the Sexes: Using Gender Science to Create Success in Business
by Barbara Annis
"The future of corporate success (especially with women occupying 50 percent of the workplace) lies in women and men both becoming gender intelligent in negotiations." This book is HR/leadership-focused, but there are significant implications for marketing team effectiveness and the understanding of today's consumers.
Guyland: The Perilous World Where Boys Become Men
by Michael Kimmel
Kimmel offers incredible insights on how young men view their own masculinity (and why). The way men think, in general, will be key to the broader gender trend conversation of the 21st century - with some major marketing implications (if you ask me).
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa Chen
Social change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
