There’s been quite a lot of discussion about Dove’s Men+Care Super Bowl ad, and rightly so. But, (for the love of…) don’t let their success lead you to the extremes of “me-too” and “we’ve got to get in on this marketing to men thing.”… Read on >
Raise your hands. Who finds the image of a dominatrix sexy? Who might aspire to Levi Johnston’s sex life? And, who in the world is most likely to care about “Greg Brady’s” reality show or his much too graphic displays and intimate discussions with his “super-hot” young wife (egads – … Read on >
Bad examples are often the best teachers. Beds specifically designed for men, and all the stereotypes and cliches that implies, may serve just such a purpose. To me, this bizarre new trend in “marketing to men” wins the worst case gender-focused prize of the year (so far). The story and … Read on >
I was just going to sign off for the day when I came across a post on an Arizona college newspaper’s site that compelled me to get my thoughts down. “Trucks destroy the idea of manhood” by Jason Hagerty brings up a few points I’ve tried to make myself … Read on >
Whenever I read about some brand launching an essay/photo contest, it’s usually a company focused on reaching women. You know the ones: “Submit an essay on your favorite mom/baby/romance/girlfriend moment, and win a year’s worth of spa treatments/diapers/roses/yogurt.” That’s why I took notice of the clever play on the more … Read on >
Part of my personal mission in marketing to women is to be able to, finally, take gender out of it. I believe that while women will always be the general core market and toughest customers, we are headed into a time, culture and generation where men, too, will be more … Read on >
If ESPN is noticing “the new male consumer,” he is surely entering the mainstream. This man, as described in a TV Week article on ESPN’s shifting ad approach, is someone “a different set of advertisers need to reach. Those new males are booking family vacations, picking … Read on >
The first time I was offered a glass of wine in a hair salon it felt very out of context (especially since it was twenty years ago) but, it definitely made the experience that day memorable. I appreciated that the wine brought a bit of celebration to my otherwise bi-monthly … Read on >
At this moment in time, you wouldn’t think an ad campaign for an American made, large-sized truck, would offer new ideas in reaching today’s consumers. After all, the big three auto brands, in general, and anything larger than a Prius, specifically, seem likely to be on their last legs (wheels?). … Read on >
There are noticeable changes in male consumer behavior today and they are worth noting. Why? Because, when you take a closer look, the differences between male and female buying habits are becoming much less striking.
A recent MediaPost article by David Goetzl discusses how such changes have lead ESPN to … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
