In an interview entitled, “Is Marketing to Women Dead?” - Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn’t … Read on >
No surprise here - you really can’t “think pink” (and you shouldn’t be anyway) when marketing to parents. Men are more involved in the caretaking/raising of kids than ever before, and what used to be a gender difference question is now really a generational difference question. Here’s a … Read on >
We feel like we’ve come so far as a culture, don’t we - and yet… the gender debate continues. While gender equality has been legislated into much of the public arena, the problems on the private side - how each individual experiences or deals with gender roles or stereotypes … Read on >
Men have officially become the “next big thing” for marketers. So, should we just forget our women’s market knowledge and shift attention completely toward the male species? No. Instead, the research and experts cited in an AdWeek article by Andrew Adam Newman suggest that what … Read on >
This week I launch my contributing editorship with eBrandMarketing.com [ed. note: as of 11.08, that blog became ReachingWomenDaily], with a post on my mission to make “marketing to women” obsolete. The non-gendered end goal = marketing to the highest customer standard, whoever that customer may be … Read on >
Leadership and the Sexes: Using Gender Science to Create Success in Business
by Barbara Annis
"The future of corporate success (especially with women occupying 50 percent of the workplace) lies in women and men both becoming gender intelligent in negotiations." This book is HR/leadership-focused, but there are significant implications for marketing team effectiveness and the understanding of today's consumers.
Guyland: The Perilous World Where Boys Become Men
by Michael Kimmel
Kimmel offers incredible insights on how young men view their own masculinity (and why). The way men think, in general, will be key to the broader gender trend conversation of the 21st century - with some major marketing implications (if you ask me).
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa Chen
Social change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
