You’ve likely seen a new theme on this blog if you’ve been paying any attention. Because I am seeing so much of it, I’m focusing a lot more on the examples and research showing that men are starting to behave/buy/make decisions in what would previously have been called “a … Read on >
Elizabeth Woyke wrote a great article for Forbes about gender trends in mobile phone development and marketing. Limelife’s chief executive Kristin McDonnell is quoted - and her words of wisdom can be applied much beyond the technology realm:
“In the beginning of any media format, a … Read on >
Springwise recently reported on a new way of marketing cars to women, in the form of Vancouver, British Columbia-based Clutch - a retailer with a beautifully designed showroom and a very deliberate, female-friendly sales approach. The photos of the space are gorgeous and all the background about how … Read on >
It has now been officially documented (at least for Canadian women): "Women with a partner are less likely to delegate long-term-wealth-management decisions than before." This comes from a study by Mirabaud Canada (a wealth-management firm) that was mentioned by writer Sarah Dougherty for The (Montreal) Gazette … Read on >
Though I am not big on televison today, in general, I did take the time to post about a new show, Ugly Betty, last summer. Back then, my … Read on >
… but can we phrase it differently? I just picked up the latest Marie Claire at the airport yesterday because my eye was drawn to the cover mention of a section called "What’s It All About, Alpha?" It includes one happy piece by a supposed beta male about his … Read on >
This is no great insight, but I am always interested to note when industry-specific media acknowledge the women’s market. In Jim Rendon’s article, "A Special Ski to Fit Almost … Read on >
Thanks to Stephen Sherlock and his heads-up about this inspiring shoe-selling story he saw in this weekend’s Boston Globe Magazine. A size 11-1/2 shoe herself, the story’s … Read on >
I was talking with an ad agency yesterday about working together on a project for a client in a very traditional industry. An element of wonderment for those of … Read on >
Leadership and the Sexes: Using Gender Science to Create Success in Business
by Barbara Annis
"The future of corporate success (especially with women occupying 50 percent of the workplace) lies in women and men both becoming gender intelligent in negotiations." This book is HR/leadership-focused, but there are significant implications for marketing team effectiveness and the understanding of today's consumers.
Guyland: The Perilous World Where Boys Become Men
by Michael Kimmel
Kimmel offers incredible insights on how young men view their own masculinity (and why). The way men think, in general, will be key to the broader gender trend conversation of the 21st century - with some major marketing implications (if you ask me).
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa Chen
Social change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
