A Women’s Market Insight: Pet Insurance
I don’t know what you do with all your extra time, but I’m a dog mom. If I’m not walking Hilde, my Australian Shepherd who is so-gorgeous-I-could-die, I may well … Read on >
Single Women: Not Really A Minority
If it didn’t yet seem official enough for you, the findings of the U.S. Census Bureau "2005 American Community Survey," make it so: Unmarried people lead 50.3 percent of U.S. households, while married couples lead 49.7 percent. Sure, the definition of single may be a gray area … Read on >
Single and Loving It: A New Perspective on Marketing to Solo Women
The cover story for yesterday’s Boston Globe Magazine says it all: "Single and Loving It." What the article’s writer, Keith O’Brien, presents isn’t some shocking new concept … Read on >
Follow up: Right Hand Rings
After my last post, I was paging through Fara Warner’s new book, The Power of the Purse (Pearson/Prentice Hall, 2005) and noticed that she devotes a few pages to the discussion of the 2003 De Beers marketing campaign for the right … Read on >
Societal Changes and the Wedding Band
A recent New York Times piece by Julie Bosman described a new, more lifestyle relevant, advertising campaign for the platinum wedding band industry:
"’What we found is that … Read on >
Houses: On A Solo Woman’s Buying Mind
There’s more to the topic of housing than meets the eye.
Smaller houses, multi-family dwellings, condos and townhouses, built from more environmentally-friendly building materials are IN. Why?
The fact that … Read on >
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Background Reading
Peak: How Great Companies Get Their Mojo from Maslow
by Chip ConleyI'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan PinkerA fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya AndresenAndresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah TannenMen have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol OrsbornIt's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
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