Learned On...

NewsBytes: Her Turn, Snooptunes and A “New” Women’s Wine

1) Wise words from Vicki Donlan, author of newly released book on women and leadership, Her Turn: “Women have figured out how to be CEOs, run our own companies, get into
the boardroom; we’ve figured out how to do just about any job a man can
do. What … Read on >

Philips: Women, Consumer Electonics and.. Crystal?

The evolution of marketing to women (aka M2W) has been fascinating to watch.  Fifteen years ago, the default M2W approach was pink, pastels, "for women," and so on.  As ten years passed, brands got savvier and you could see more relevant features, benefits and stories in marketing efforts.  These days, … Read on >

Is Male Bashing A Surefire Way to Market to Women?

We live in interesting times. Marketing to women is hitting its stride, and this is definitely progress, but in some cases reaching women seems to be attached to bashing men. Hmmm. Is that truly relevant to the majority of female consumers?

Television ad campaigns, and even full-on sitcoms, … Read on >

Think Different, Bank Different: How Female Entrepreneurs Grow Businesses

Let’s say a woman has built a business through bootstrapping and local bankers.  How does she plan for and respond when her business grows to it’s next level, and is that different than the way men might handle it?

Mark Calvey reports in a San Francisco Business Times article (sub. … Read on >

Gender Parity In Fashion: Those Crazy Kids…

Maybe it’s because pink gadgets and spa/salon party events marketed to young women get soooo much press, but they aren’t the only ones buying.  Young men are buying, and they are also interested in the latest/looking good.  However, they’d perhaps prefer to seem unaware of such things.  As a recent … Read on >

NewsBytes: “Feminizing” Guns, Female Football Fanatics

1) Gander Mountain is currently promoting its bubble gum pink firearms for girls and women (perhaps just in time for the holiday season?).  So, what I want to know is: if you were a savvy female gun-user, and wanted the best product for yourself or your daughter, would the … Read on >

NewsBytes: Monopoly in the Pink, Unilever Getting “Axed,” and the Rarity Agenda

1) A pink and girly “boutique” version of Monopoly recently got some attention on the Popgadget blog. Well, this is exactly what all girls and women have been waiting for. It makes the game so much more, hmm.. engaging. As Jenn wrote: “…the thimble, … Read on >

Women, Science, Stereotypes and Storytelling

When you look around at the accomplishments of the women in your own circles, isn’t it hard to believe that we still have so far to go in terms of gender equality in the workplace? On Monday I attended a conference in Washington, D.C., on women in science … Read on >

Don’t Get Caught in The Gender Trap: My Interview in AdWeek

The concept of transparent marketing first presented in my book, Don’t Think Pink, is defined as being guided and inspired by the women you serve.   In most instances, those women are not going to guide or inspire your brand (diet or skincare industries, for example) to exclude men as part … Read on >

Pink October: The Commercialization of Breast Cancer

It is that month again.  The one where you suddenly see pink shoes, M&M’s, vacuum cleaners (?) and, well.. probably lawn mowers.  This just makes me wonder if a cause can be harmed more than helped when a brand attaches itself in this way, going to extreme lengths for some … Read on >

« Older Entries
Newer Entries »