Learned On...

“Women’s Beer” Or Beer That Appeals To Women?

It turns out that women are increasingly driving the wine industry (just ask Julie Brosterman at Women & Wine), and it is no surprise that the men behind beer are also interested in a little of that action - as it were. So then, the question is either … Read on >

Walks Like A Man. Buys Like A Woman.

Men have officially become the “next big thing” for marketers. So, should we just forget our women’s market knowledge and shift attention completely toward the male species? No. Instead, the research and experts cited in an AdWeek article by Andrew Adam Newman suggest that what … Read on >

“Feminism,” Despite Its Baggage, Is Worth A Marketer’s Embrace

Coming up with a title for this post was hard. The word “feminist” throws all sorts of people of both genders out of whack, and why would I want to look at how this applies to marketing, anyway?

When I came across Dave Hill’s article in The Guardian, I … Read on >

Keeping Pace With Our Gender Role-Changing Realities

I’ve been talking with a lot of men lately about if and how gender roles or stereotyping issues come up for them (or against them) in life and in business.  Mainly our conversations have been about how, while they don’t know about other people, they feel like they’ve built a … Read on >

Today’s Super-Sweet Cellphones All Started With Women

You can see it… the hesitation in their eyes.  Many a marketer from a traditionally male-oriented brand responds to the idea of "marketing to women" like this:  "But, if we "’feminize’ the product, won’t the men hate it?"

Argh, to that misconception.  The truth is that men will hate it only … Read on >

To Reach Women, Tap Into Your Feminine Side

Embrace your feminine side, and you’ll go far in reaching women! This shouldn’t be news, but the reminder is always worthwhile. My latest eBrandMarketing.com post does just that. Here’s a sneak peek:

Business is often approached in a linear, set, “we’ve always done it this … Read on >

NewsBytes: Women’s Studies for Men, Curating an Experience

1) Since 2002, of the 8,724 students taking women’s studies courses at the University of Michigan (go blue), 1,124 were male. What’s going on? Here’s a quote from a male women’s studies student in an LSA Magazine article (click on the “What’s Different” article to … Read on >

“Women Are The Best Index of the Coming Hour”

American philosopher Ralph Waldo Emerson wrote this oft-repeated observation, and I’ve used it as a tagline of sorts, since founding Learned On Women in 2004. As socio-anthropologist and author Helen Fisher observed in her book, The First Sex: he “correctly discerned another feminine faculty related … Read on >

NewsByte: How Women Aren’t Being Served Online

1) Diane Mermigas wrote a very inspired and thorough MediaPost blog post on “women’s sites” and how women are actually not being served by them. The launch of Yahoo’s latest addition to the ranks, “Shine,” was what got her going. Her observations are spot on, and … Read on >

Just Don’t Call It Investing “Like A Girl”

Quick - what’s the first name that pops into your head when I say "hugely successful investor."  Yeah, that’s the name I came up with too: Warren Buffett.  Well, it turns out, his style of researching and being patient with where he puts his money is more typically feminine than … Read on >

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