It’s difficult to change thinking in a society that has been both quite patriarchal and quite unsustainably-minded for some time. Considered from an anthropological view, these sorts of things could take hundreds, if not thousands, of years to evolve. But still (!) – especially in marketing – the consumers are … Read on >
If ever there were an example of how true, women-focused customer experience development and marketing efforts could also resonate with men, it might just be Kimpton Hotels. Long considered a pioneer and best practice example in the field of marketing to women, specifically, this chain is now a mass market … Read on >
Raise your hands. Who finds the image of a dominatrix sexy? Who might aspire to Levi Johnston’s sex life? And, who in the world is most likely to care about “Greg Brady’s” reality show or his much too graphic displays and intimate discussions with his “super-hot” young wife (egads – … Read on >
What makes women and men behave the way they do or say what they say? This question gets to the “art” that gets neglected in the “science” of the marketing to women field. Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >
Who, or what, really sold you on the marketing to women (aka M2W) opportunity for your business, and does that sales pitch need to come from a man? I could say I’m about to get up on my soapbox, but it is not that I’m angry about it – just … Read on >
A Brandweek story on the revamped marketing effort of Campbell’s Chunky Soup is a great follow up to my recent post about Blue Nile. The soup category is one that, like engagement rings, represents a gender split when it comes to defining the core customer. In the case … Read on >
No doubt there will be many a blog post this week singing the deserved praises of the comprehensive coverage the New York Times Magazine gave women’s rights – with much note going to the new book by Nicholas Kristof and Sheryl WuDunn. While there is nothing new about … Read on >
There’s a false assumption that floats freely around the marketing to women “space” – that marketing to women must be handled by women. That may well keep a lot of more traditionally male-oriented industries or brands (or men in those companies) from taking the leap, and learning more about the … Read on >
All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008. Men and women were requesting more flexible work schedules and deliberately mapping out who does what chore at home – and seeming to take it in stride. It was tough enough with two … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
