As we close out 2006, one thing I’ve noticed is that today’s technology seems to help men embrace their supposed “feminine” brain traits for connecting
without being considered unmanly.
You’ve likely experienced … Read on >
Did anyone else pore over yesterday’s New York Times Magazine? It’s Sixth Annual Year of Ideas (reg. required) was fascinating, so pull it out of the recycle bin if you missed it.
Since connecting is so key in reaching women as consumers, this idea (on page 52 of the … Read on >
I don’t know what you do with all your extra time, but I’m a dog mom. If I’m not walking Hilde, my Australian Shepherd who is so-gorgeous-I-could-die, I may well … Read on >
The female brain. We can’t understand it well enough in this business. So, I’m happy to announce that there is a new book, aptly entitled, The Female … Read on >
I’ve been getting up a little earlier than usual these days, because it’s the only time I can walk my dog without killing … Read on >
Television ads these days are often not all that unique or compelling even when they are considered "good," yet when they are bad - they can be really, really bad. … Read on >
My mom and a few of her 60- and 70-year old friends recently went to the Toledo Museum of Art’s Louis Comfort Tiffany exhibit (which just closed). … Read on >
This past week or so, the topic of saleswomen vs salesmen has come up a few times, and then a friend forwarded this … Read on >
We’ve been hearing about "real women" a lot this past year or so, thanks to all the discussion around the various Dove campaigns - among others. This … Read on >
A few recently launched ad campaigns remind me that there is a lot to celebrate during this women’s history month . … Read on >
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol Orsborn
It's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
