The reasons vary for why girls and young women might steer away from science and technology careers, but I submit that now is the time to finally identify and resolve the matter!  Why now?  Sustainability is THE business and research … Read on >

What’s the key to sustainability?  Systems thinking.  What’s the sustainability systems thinker’s secret? Empathy.  Who might be particularly good at contributing, and teaching, that way of thinking? Women.

My latest HuffingtonPost piece reflects the coalescing of my consulting and master’s program work toward a new research focus.  How can we … Read on >

There’ve been a lot of write-ups of lessons learned and ideas shared at the recent Sustainable Brands 2010 conference, and – because I, too, learned so much – I thought I’d add to the online resource.  I paid attention to three specific areas – consumer engagement, business trends and … Read on >

With a foot in both the academic and business worlds currently – I find myself intrigued that a lot of colleges/universities are taking such a lead in committing their facilities and community to new journeys in sustainability, while corporations are lagging way behind.   Some companies may be ramping up  … Read on >

One of my passions these days is providing the sustainability context for seemingly traditional business and management wisdom.  I love the surprise factor – or the dot-connecting aspects.  Though various authors and speakers may not be pitching “green” or “corporate … Read on >

If ever there were an example of how true, women-focused customer experience development and marketing efforts could also resonate with men, it might just be Kimpton Hotels.  Long considered a pioneer and best practice example in the field of marketing to women, specifically, this chain is now a mass market … Read on >

A few trends are aligning that have already and individually been making a difference in the world of marketing.   They have to do with consumer gender, corporate responsibility and values-based humans (as consumers and employees).  While addressing these will be challenging for marketers, I believe it will be worth … Read on >

Since about 2001, this marketing to women path I’ve been on has been an interesting ride.  Where I expected to get more and more focused on the ‘business” end, I have instead gone broader and broader with the “whys” of gendered consumer behavior.  If I think about my background and … Read on >

I was inspired by a recent Time magazine article to consider the new power of the “citizen consumer ” in my October 5th VPR Commentary.   I celebrate this new responsibility revolution in my own buying, but I’d also suggest that marketers take heed. The way a person makes … Read on >

What makes women and men behave the way they do or say what they say?  This question gets to the “art” that gets neglected in the “science” of the marketing to women field.  Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >