Ann Handley (of MarketingProfs and their Daily Fix blog) and I have been having an off- and on-line discussion about women and blogging, since my post on the Online Gender Agenda went up last week. The topic was also discussed on … Read on >
Men tend to think more linearly. Women tend to think more relationally. These are truths you hear or read over and over as you study the differences in the ways … Read on >
This may not be a huge surprise: As women gain financial independence, they also gain more of an interest in finding a good-looking guy.
According to a short article in New Scientist (reg. required), a U.K. study (which will soon publish in Evolution and Human Behavior) found:… Read on >
Have you ever noticed when a store’s online look and feel don’t match it’s offline experience, or vice versa? You’ve built up expectations of a certain standard, but one just isn’t even in the same league as the other in anticipating the needs of your buying mind.
For … Read on >
This just in: A newly released Packaged Facts report shows that women are buying technology to the tune of $55 billion annually. According to Don Montuori, the … Read on >
An announcement from Staples appeared in my in-box this morning, about a new program that should help ease the ink/toner cartridge replacement hassle - InkDrop. Though ink cartridges are relatively small-ticket items and Staples is all about office supplies, the way the company has designed and presented … Read on >
In "Web Searching Foretells Shopping Sprees," an article in today’s Media Post Online Media Daily, Gavin O’Malley writes of new research by Yahoo! Search Marketing and … Read on >
In the latest Working Knowledge newsletter, Harvard … Read on >
Scarcity isn’t all bad. In fact, in terms of marketing to women, it can be downright genius.
Here’s … Read on >
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol Orsborn
It's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
