Learned On...

Recycling to Promote Recycling: Sony’s Re-Used Ad Imagery

I spy a clever ad campaign and a brand that is taking the lead in addressing an industry-wide problem. Sony Electronics is re-using images from the 1970s, of quaint products like turntables and Beta video … Read on >

Sustainable Business Looks A Lot Like Marketing To Women

Marketing can be an overwhelming topic. Do you focus on marketing to women? Do you focus on becoming more green and reflecting that side of your products/operations? Do you forget about the mature market and put all your budget into young men, age 18 - 34? … Read on >

NewsBytes: GM To Be Sans Soiree, Timberland Takes It On

1) GM has just announced that it will cut its usual huge North American International Auto Show soiree, in addition to dropping its usual Emmy and Oscar advertising campaigns. This quote from the Detroit News article was telling: Citing budget cuts, the automaker said it … Read on >

Walmart Values Sustainability Stories, Even Once Removed

Many of us have been closely watching Walmart’s recent moves toward sustainability and more “green” practices, and it does seem like their aim is true (love that line, Mr. Costello). The latest in their efforts, as reported by the Associated Press, is that the retailer is now … Read on >

Valuing the Immeasurable in Marketing to Women

I am just re-reading Chip Conley’s book, Peak, and read this line: “…is the inability to easily measure something a valid excuse for dismissing its value?” This ability to measure, or not, is often part of the marketing to women discussion. Consider … Read on >

Nau No More, But Green Retailing Ideas Remain

It is with much sadness that I report on the passing of the earth-friendly outdoor/fitness wear retailer, Nau. Just a year ago I posted about their pledge to give back a whopping 5% of sales to charitable organizations (and to let the customers choose those!), their realization that … Read on >

Timex and Conservation Alliance Campaign: Not For Men Only

Midst packing for a flight to San Francisco in a few hours, I caught the latest campaign profile from Stuart Elliott of the New York Times in my in-box.  Would that I could write a longer post, but these are my bullet pointed thoughts on the new Timex … Read on >

NewsBytes: Celebrity Endorsements for the Primitive Brain, Making LEED Certification Irrelevant

1) In a New York Times article (6.22.08) on how celebrity sells, reporter Julie Creswell goes into some depth on how both brands and celebrities are getting a lot more creative (and involved) in their mutually beneficial marketing-related relationships.   In the piece, Robert Cialdini, a professor of psychology and marketing … Read on >

Newsbytes: Healthy Food Shift, Reductionist Marketing Mistake

1) There is officially evidence that Americans are choosing to eat more healthily, and that they are compromising on other purchases to make it so even in these economically challenging times. Here’s the MediaPost article by Karlene Lukovitz, which cites NPD Group research and their “National Eating … Read on >

What Affects A Woman’s Buying Path Now?

One way to really miss the point with the women’s market is to do a one-time study of their buying patterns/purchase influencers and call it good.  Where women are going or no longer going along their daily buying path is much different now than it was a few years or … Read on >

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