This past few months, a lot of the little projects I’ve worked on or participated in, have completed.  Some are marketing to women focused and some are more sustainability-oriented, but, as is my perspective – applying what you learn about the women’s market to the sustainable consumer market can be … Read on >

As I wrote in my last post, delivering “social proof” to consumers and organizations is likely key to persuading around the concept of sustainability.  Whether its consumers or corporate decision-makers, the “masses” have to start to sense/see/read/hear that a lot of people/organizations they know are already pursuing sustainable life … Read on >

March 8th Update: Submissions/nominations are closed.  Readers named more than I could fit in the poll widget (no surprise given the talent/pioneering pool), which could only manage 64.  Find the poll here.

My friends at WhatWomenMake recently posed a question that made me stop and think: who are the … Read on >

I just saw this mentioned on twitter* and because it is such a brilliant program, I was compelled to post right away.  Dell is taking a step, starting with the UK apparently, to do a sort of reverse gender, reverse role mentoring program.  As described in a recent issue … Read on >

1)  Businessweek recently posted an interesting piece by Jeff Bussgang (note: male perspective) on gender and leadership in the VC realm.  In it, he offered up several ways to look at sexism in that field – which then launched some engaging discussion in the comments (and yes, I added … Read on >

Part of my personal mission in marketing to women is to be able to, finally, take gender out of it.  I believe that while women will always be the general core market and toughest customers, we are headed into a time, culture and generation where men, too, will be more … Read on >

I’m quoted in Jenna Wortham’s New York Times blog post, on the Dell/Della brand’s marketing to women efforts.  A snippet of my take:

Finding the right approach for gender-specific marketing can be really tricky.  Some brands go too far with the girlie stuff, and that’s when they start … Read on >

A friend and I were just emailing about social media and what we thought about using Twitter. He suggested my take might be of interest to people who were newer to the “form.”  So, here goes – quoted directly from our email conversation:

I have a very contained perspective on … Read on >

My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you,  you can always go back and listen to the podcast version later to … Read on >

In response to a New York Times Sunday magazine (Feb. 1) story on single women raising their kids as a group with no husbands around, Marc E. Greene wrote a letter to the editor (Feb. 15).  One thing he wrote seemed to also apply to marketing – and … Read on >