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My writing work focuses on sharing the wisdom of sustainability-focused businesses and their leaders, and how to use social media engagement to amplify that reach.

As well, and because of my deep marketing to women background, I tend to offer a "gender lens" perspective on the topics I cover.

If you'd like to consult with me about developing your B2B thought leadership through social media engagement, please email me andrea at learnedon dot com or call . In the meantime, you are in the right place for reading through a selection of my writing archives, and learning more about social engagement and new thinking for sustainable business.

Read the first chapter of Don't Think Pink FREE.

How is marketing to women related to sustainability? The way women make both consumer and leadership decisions reflects the same, more holistic thinking that drives more environmentally and socially responsible practices . Read Don't Think Pink to learn about today's most influential consumer segment - the one that also plays a key role in moving our world toward sustainability. Read more, and get the first chapter (PDF form) of Don't Think Pink free.

Or,

Learned On by Andrea Learned

Learned On | Gender, Consumer Behavior and Sustainability

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Read the first chapter of Don't Think Pink FREE.