Marketing to women has evolved a bit since Don’t Think Pink first published in 2004, but the “transparent marketing” guiding principles within my book’s pages still apply – and then some.  In addition, just as the women’s market lead my work directly into sustainability, so too do Don’t Think Pink insights hold true on how today’s sustainable consumer will be buying.  In much of the book, you could simply replace the word “women” with “sustainable consumer” and gain a whole new perspective.  Whether male or female, the sustainably-minded consumer is practicing more holistic decision-making, and sees human connection/community as a crucial part of the process.

When you subscribe to my quarterly Learned On newsletter, you also get a link to download the first chapter of Don’t Think Pink free, in PDF form. If audio format is your preference, you can simply listen to me read the first chapter – see the link in the upper right of this page.

The Learned On newsletter you receive every three months will include, for one thing, a short article on sustainability from my gender, consumer culture and organizational behavior perspective. ( Here’s the July 2009 article from what was formerly called the Learned On Women newsletter.)  Each newsletter also includes my recent happenings, research or articles/PDF links, as well as a “resources you can use” section with links to the great stuff I have filtered through and found useful.  If this sounds up your alley, please sign up here (and note – in late April 2010, I am transitioning to an html version and starting to use MailChimp, so let me know if you notice any problems with that change):

If you are ready to buy a copy of Don’t Think Pink now,  just click below to shop either of these online stores: