My Take: Bridging Old & New with Social Media
Christine (C.B.) Whittemore of Flooring the Consumer just published her interview with me for her series on Bridging Old & New. My use of social media is nothing groundbreaking, but perhaps I’m like the majority of you? I went into it with caution and parameters, and have been pleasantly surprised with the results (and fun new connections).
Here’s one excerpt from the interview:
C.B.: What 5 suggestions do you have for companies to implement so they can more effectively bridge old media with new media and connect with end users?
Andrea:
1- Don’t make it a bigger deal than it is, or you’ll never get started. Get onto the various platforms and follow a few people you already know you respect and see how they do things.
2 – Don’t assume “social media” as next big thing is truly a good fit for your brand. It may not be – just depends who you are trying to reach.
3 – Do share, share and share… links and helpful information you’d pass along to your best buddy in your work-world. Then, when you have a blog post of your own or announcement to make, more people will see it as authentic and helpful rather than self-promoting.
4 – Don’t be afraid to engage a bit with those who seem to question or take issue with your perspective. Interesting conversations and connections usually emerge.
5 – Select 3-5 (tops) key topics you want to be known for sharing about and those parameters will help you decide when to send a tweet or post something on FB. Make 1-2 of those topics the ones that are personal to you. For me, I don’t have any significant work in socially responsible business, but I am personally passionate about it (and would love to someday work within that realm). I also have a thing for fitness/health so occasionally those Tweets will squeak out of me too.
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Thanks for interviewing me, Christine! For any of you who’d like to join me in my assimilation process, my Twitter handle is: @AndreaLearned.
