The Wise “Shopper’s” Take On Palin
There is no way you haven’t come across bits and soundbytes of blog discussions/news reports on the McCain campaign’s choice of Sarah Palin for VP. If it’s just too much for you to read one more thing, I understand. But, if you might be interested in the perspective of the wise women we all know very well as consumers, check out my post on either HuffingtonPost or eBrandmarketing.
Here’s an excerpt:
In the early twenty-first century, savvy consumers and voters are past marketing to women 1.0. Instead, they expect that brands, whether consumer products or politicians, will deliver 2.5 level wares and marketing.
Flashy “look at us, we love women” efforts are mere distractions from the bigger, common issues of most Americans. Whether we are shopping for a house, car, President or Vice President, each of us needs to take responsibility to compare, contrast, read deeply into the web site, and explore the brand’s history and past successes and mistakes. With that due diligence behind our votes, the country will end up with the best leading team.
