Driving Social Change: Women and The She Spot
My eBrandMarketing post on the new book by Lisa Witter and Lisa Chen just went up. Whether you THINK “social change” concerns your brand or not, it does. Mark my words - and read The She Spot. In the meantime, here’s an excerpt from my post:
Interestingly, part of the particular strength of women in “encouraging” change comes from their years of practice in becoming very savvy consumers. Women have long demanded a much higher standard from the brands they buy, and NOW, they can put all that “demanding” practice to its ultimate challenge: the funding and development of causes that will greatly and positively affect society for years to come.
Leveraging all the collective knowledge on reaching women for world-changing reasons has been on my mind for some time, but it is the new book by Lisa Witter and Lisa Chen that really got me going (and ever more hopeful). In The She Spot, the co-authors start right out by stating the case and showing why women are so heard in the nonprofit sector, particularly.
