Newsbytes: Healthy Food Shift, Reductionist Marketing Mistake
1) There is officially evidence that Americans are choosing to eat more healthily, and that they are compromising on other purchases to make it so even in these economically challenging times. Here’s the MediaPost article by Karlene Lukovitz, which cites NPD Group research and their “National Eating Trends” tracking study. I love hearing that there are positive developments on the diet, diabetes and obesity fronts, don’t you?
2) Successful marketing has always been both an art and a science, but brands continue to be hopeful that they can discover the one big thing that will forever connect them to their customers. But, they never will. Lisa Seward wrote a great MediaPost piece about why reductionist thinking has never worked, and why it really, really doesn’t work in the media world we live in today. Of the three factors she mentions that underlie a hesitation to try multiplicity, this one may be the most influential (but will we admit it?): It’s scary.
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Editorial note: I realize that I frequently pull from and comment on news that I find via MediaPost. I couldn’t do my job without the resource they provide, so I thought now might be a good time to thank their staff and contributors!
