Your Brand Can’t Afford to Wait on Green
Two stories crossed my path this morning that should provide more ammo for any brand still not convinced that they need to go green (I know you are out there…). The nuggets of insight therein: Environmental awareness has gone mainstream - way beyond treehuggers, and, your approach to "promoting" green-ness needs to be subtle. Amen to that.
Read these for more:
Shopping to (literally) help save the world, by Allison Linn, for MSNBC
Marketers, Follow that Prius, by Jacquelyn A. Ottman, for Advertising Age
