Betty’s for Beer: Sign Me Up
Timothy Alex Akimoff of the Missoulian puts it so well, I’ll just let him do the honors:
It might have been interesting to be a fly on the wall the day the brewing industry decided to start marketing beer to women rather than just using them to market beer to men.
The collective “d’oh!” might have been deafening.
Women now make up 30% of the beer market. And, according to the folks at Big Sky Brewing Company who launched the Betty’s for Beer club, women once made up the majority of the worlds brewers.
Feel free to call me if you need help, Betty’s! (I look for any excuse to visit Montana and drink great brews.)
