NewsBytes: “Let It Out” Olympics, Element-al Dogcars
1) As reported by Karl Greenberg in MediaPost, Kimberly-Clark has announced that its Kleenex brand will continue it’s "Let It Out" campaign with its Beijing Olympics sponsorship. The launch piece for that partnership is a documentary-style video, described this way in the article: "The film extends that theme of letting one’s emotions free by showing a
succession of fans talking about their favorite, most emotionally
evocative moments from Olympics past. " I first wrote about the clever blue couch/man-on-the-street interviews/good theme song effort in early January 2007, and I’m interested to see this video. Watching the Olympics can be very emotional, indeed - as those of us old enough to remember both the amazing athletic feats of Mark Spitz or Nadia Comaneci , and the tragedy of the Munich games would attest.
2) "HONDA’S AGENCY, RPA, TOOK A recommendation its client got for its
Element car from a dog lover’s Web site and turned it into an ad." This wise move was reported in a recent MediaPost news brief. Talk about leveraging evangelistic fervor! As a dog fanatic myself, I immediately gave my car over to dog hair and dirt when I got her as a pup. This relationship sounds like marketing magic for Honda. Here’s the DogCars.com blog post awarding Element it’s "DogCar of the year award."
