What Cost, Gender Polarization?
I’ve got polar winds on my mind today (it’s cooooold in Vermont), and have been inspired by recent news about people with forethought to ease polarization around hot-button issues. Ah.. there’s hope!
See my full post at eBrandMarketing, or just ponder the following excerpt:
Is
polarization a habit for some people that needs revisiting? Do people
need to be hit over the head to see both sides of the story and soften
their perspective a bit?
When it comes to marketing to women,
specifically, I have wondered if there is some sort of gender
polarization that exists whereby men have never understood women in
personal relationships (or think they haven’t), and so think they can’t
learn about women as consumers as a result… And, vice versa, have
women in business polarized men in some subtle manner whereby they roll
their eyes in frustration and think they’ll never be able to educate
their male colleagues about the subtleties of reaching women?
January 22nd, 2008 at 1:17 pm
The old economy obligated us to generalize what women think and what men think to create products that suited the masses. The new economy enables us to reach segments within the sexes like never before. Today, it’s less about what women think, but about what moms think, what aunts think, what single women think, what fans of Dancing with the Stars think, etc. And unless the female marketer is part of the specific segment she is trying to reach, she may be just as lost as the man in the office down the hall.