After much to-do about delivering talk radio in a woman’s way, GreenStone Media, the high profile radio network founded by Susan Ness and backed by the likes of Jane Fonda and Gloria Steinem, has apparently folded.* I got the word from a friend in radio, but the Radio … Read on >
When I very occasionally drank tequila… way back in college, part of the fun of the experience for me was joining the guys and crossing that line from my usual beer or white wine to really, shall we say, "celebrate." Even though I get a headache just typing this post … Read on >
It isn’t easy being green, especially if you are a retailer conflicted between growing your physical space (in terms of square footage or number of stores) and inefficient use of environmental resources. There are several ways to go about it. You can certainly follow the traditional path and grow stores … Read on >
I’ve long referred to Deborah Tannen’s classic book, "You Just Don’t Understand," and how she points to the way a typical male tends to focus on positioning or status in a communication, while women (typically, again) tend to focus on finding connection/common ground.* So, it may not have been … Read on >
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa Chen
Social change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
