Come-Hither Wine?
The fun of writing a blog is that you get the greatest leads from readers/friends! Nora Lee, author of The Mom Factor (Urban Land Institute) just sent me a link to an LA Times article by David Shaw. "Beyond A Come-Hither Label"(registration will be required, I believe) is all about how the wine industry is trying to court the women’s market – and Shaw specifically focuses in on a wine called "Seduction" and a book by Leslie Sbrocco.
Apparently, Seduction’s black bottle and its packaging, a burgundy-colored organza sack, are all meant to get women interested in "undressing" it. Eeek.
The article is really good, so go read it. But, I’ll leave you with a "tasting" (pun intended) of Shaw’s story (FYI: O’Brien is the name of the man who owns the vineyard that produces Seduction):
"Over the last several weeks, I’ve shown the wine and explained O’Brien’s philosophy to — and drunk the wine with — nine professional, wine-loving, fun-loving women, ages 35 to 53. Every one of them was put off by his approach and his packaging. All said, it was too overt, too crude — and much more likely to appeal to men than to women.
Like so many men, they unanimously agreed, O’Brien seems to have confused what he knows men like with what he thinks women (should) like."
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Again, I say "Egads." What do you guys think?
