I received another Springwise newsletter in my inbox today, a few days after reading the most recent issue of Fast Company, and the contents of both made me realize: for the most part the entrepreneurial ideas or trends that are being covered by the majority of even not … Read on >
My August 18th commentary derives from a July newsletter article I wrote on reaching women along their journeying paths – step by step. After I wrote that piece, I came across a T.S. Eliot quote that made me consider that idea from a broader, beyond marketing, perspective: “The journey … Read on >
The only way to head into 2009 with a positive mindset is to embrace interconnected, relational thinking. As a marketer you simply won’t be able to reach consumers if you don’t step back from your fear and tradition-grasping ways. If you can bring your brain to admit it – circumstances … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
