Social media expert Mitch Joel recently spoke to a business lunch audience here in Burlington, and one big point he made may have burst a little bubble for many a company considering a jump onto Facebook or Twitter because … Read on >
New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters? What, praytell, are you waiting for?
Some of the Cone numbers that prove … Read on >
I recently had a conversation with a fellow longtime marketing to women professional on the state of the field. Frustration ruled. After ten years or so of beating the drum LOUDLY, along with so many other experts/consultants, we both felt like the marketing to women awareness/pursuit still … Read on >
I received another Springwise newsletter in my inbox today, a few days after reading the most recent issue of Fast Company, and the contents of both made me realize: for the most part the entrepreneurial ideas or trends that are being covered by the majority of even not … Read on >
My August 18th commentary derives from a July newsletter article I wrote on reaching women along their journeying paths – step by step. After I wrote that piece, I came across a T.S. Eliot quote that made me consider that idea from a broader, beyond marketing, perspective: “The journey … Read on >
The only way to head into 2009 with a positive mindset is to embrace interconnected, relational thinking. As a marketer you simply won’t be able to reach consumers if you don’t step back from your fear and tradition-grasping ways. If you can bring your brain to admit it – circumstances … Read on >
