As most of you know, I came to sustainability by way of marketing to women. And, it never ceases to amaze me just how much my women’s market knowledge can be directly applied to the “green” realm. Take the “green … Read on >
Social media expert Mitch Joel recently spoke to a business lunch audience here in Burlington, and one big point he made may have burst a little bubble for many a company considering a jump onto Facebook or Twitter because … Read on >
“I think we exaggerate the degree to which the sexes are mired in conflict.” – Nicholas D. Kristof
Americans, with help from “the media,” tend to exaggerate problems due to a) tradition – such thinking is embedded in our DNA, and/or; b) sexy “sound byte-itis” – such thinking makes … Read on >
Social justice is the topic of this third, and final, installment on my experience at the Sustainable Brands 2010 conference. … Read on >
“The End of Men,” a cover article for the July/August issue of The Atlantic written by feminist scholar Hanna Rosin, got me thinking about our extreme cultural pendulum swings. Do we really need to swing from seeing women as wholly unimportant to seeing men as wholly unimportant? My gender … Read on >
With a foot in both the academic and business worlds currently – I find myself intrigued that a lot of colleges/universities are taking such a lead in committing their facilities and community to new journeys in sustainability, while corporations are lagging way behind. Some companies may be ramping up … Read on >
New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters? What, praytell, are you waiting for?
Some of the Cone numbers that prove … Read on >
As a mid-40-something myself, I took heart in an interview Terry Gross did with author Barbara Strauch on NPR’s Fresh Air the other day. In talking about her new book, The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind, Strauch mentioned a few … Read on >
I’ve written before about how the SHIFT toward sustainability happens because so many not-so-well-recognized men and women are doing their particular part. Driven by personal passion and encouraged by one another, these are the people we need to start to notice. That’s what inspired the commentary I wrote … Read on >
