One thing a lot of companies are wondering about now is whether or not the consumer who is being considerably more frugal today will still be that tight with purchases when the economy kicks back in. I suggest that we WILL see a re-calibration resulting in a permanently changed consumer … Read on >
As we all wonder, and as the media is now digging for the whys and wherefores of our country/world’s sad financial situation, the issue of status-seeking-through-money keeps bubbling up. If the orientation of those involved in business and money-handling is, at its core, solely about making more and more, we … Read on >
“The act or result of apprehending the inner nature of things or of seeing something intuitively.” This is the second definition of the word “insight” from Merriam-Webster’s Collegiate Dictionary 10th Edition.
And, right now, it is what marketers need.
Newly released research from The Marketing Executives Networking Group and … Read on >
If your work as a marketer is beginning to seriously conflict with your personal views about consuming wisely – you are not alone. Helping to sell more products – as you envision your friends and neighbors already on tight budgets – just feels wrong. But there are a few things … Read on >
Do gift-giving occasions inspire “doghouse” dread for men because they feel so unlikely to make the right choice? And, will women only settle for diamond jewelry – even when the vacuum cleaner their mate has bought them has dual bags?
Bewareofthedoghouse, the much-shared video/mini-site promoting JC Penney diamond jewelry … Read on >
In an economic downturn, there may be a tendency to give up on new ideas and thinking, and just hunker down, until the worst is over. But, what if this is really our chance to examine new possibilities? If freaking out doesn’t make your numbers improve (and … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
