Marketing can be rough in a time when gender assumptions are going out the window. We used to be able (we thought) to comfortably deduce what were “women’s” products and what were “men’s.” The gender question had been easy to … Read on >
What an industry or brand thinks is “female-friendly” and what really is, may be two different things. When we read about a company that is what I’ll now call “ff,” it’s mainly that they proclaimed themselves so, or held all-women promotional events, or were the first to show women, front … Read on >
The American automobile industry situation is indeed tragic, and at this point there is not much more to say. Still, I had always held out hope for the original Saturn “way.” That GM brand’s initial concept and launch is a great example of serving car customers “in a woman’s … Read on >
1) GM has just announced that it will cut its usual huge North American International Auto Show soiree, in addition to dropping its usual Emmy and Oscar advertising campaigns. This quote from the Detroit News article was telling: Citing budget cuts, the automaker said it … Read on >
