A Brandweek story on the revamped marketing effort of Campbell’s Chunky Soup is a great follow up to my recent post about Blue Nile. The soup category is one that, like engagement rings, represents a gender split when it comes to defining the core customer. In the case … Read on >
And, the biggest trend in marketing to women as we enter 2009 is… drumroll please… putting out a press release about forming a women’s market expert panel. Does that really deserve fanfare?
To me the news occurs when said organizations or brands can point to a successful six-month old (or older) … Read on >
Those of you who have heard me speak, or who have been reading my blog for a while, might be a little sick of me going on and on about customer advisory boards. Such a gathering of female customers sounds hard to organize or at least, to make successful. … Read on >
