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Posts Tagged ‘cause marketing’

Driving Social Change: Women and The She Spot

My eBrandMarketing post on the new book by Lisa Witter and Lisa Chen just went up. Whether you THINK “social change” concerns your brand or not, it does. Mark my words - and read The She … Read on >

Recycling to Promote Recycling: Sony’s Re-Used Ad Imagery

I spy a clever ad campaign and a brand that is taking the lead in addressing an industry-wide problem. Sony Electronics is re-using images from the 1970s, of quaint products like turntables and Beta video … Read on >

Nau No More, But Green Retailing Ideas Remain

It is with much sadness that I report on the passing of the earth-friendly outdoor/fitness wear retailer, Nau. Just a year ago I posted about their pledge to give back a whopping 5% of sales to charitable organizations (and to let the customers choose those!), their realization that … Read on >

Timex and Conservation Alliance Campaign: Not For Men Only

Midst packing for a flight to San Francisco in a few hours, I caught the latest campaign profile from Stuart Elliott of the New York Times in my in-box.  Would that I could write a longer post, but these are my bullet pointed thoughts on the new Timex … Read on >

Corporations, Causes and Marketing to Women

During my recent discussion with Katya Andresen, I realized that there was a resource many corporations might not be aware of - one that could help them better plan/organize/develop their own cause marketing efforts.  Katya is the VP of Marketing for the Network for Good - and, though, … Read on >

How Green Is Your Corporate Responsibility?

Unless you are living under the proverbial rock, you know that ‘green-ness’ and ’social responsibility’ are very front and center for brands these days. Whether your company is staying under the radar as you explore the best path to take, or all-out touting your wonderfulness via ad campaigns, the smart … Read on >