Is yours an industry with years of tradition, unimpeded by progress? Well, in this economy, progress in what you know about and how you serve your customers simply must take priority.
Home builders, specifically, need to consider the cultural and generational differences of today’s American Dreamer with a new level of … Read on >
1) Bella DePaulo, author of Singled Out: How Singles Are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After wrote a great piece for HuffingtonPost that busts the marketing myths of single boomers. My favorite one: Peddling Insecurities. As Depaulo puts it: Insecurities … Read on >
1) Though I report on both the ups and downs of the brand, I am, at the core, a Lululemon lover. That’s why it was interesting to read that the yoga apparel retailer’s new CEO is a woman with a Starbucks background. Margaret Brennan’s CNBC interview with … Read on >
In my years of monitoring and analyzing marketing’s latest, one thing is for sure: pretty much every market segment is misunderstood and there has, without a doubt, been a study done on it. If you lined them up next to one another, whether men/women, Boomer/Gen Y, mom/single dad, wouldn’t all … Read on >
There exists a distinct "WAF," or Wife Acceptance Factor, in the consumer electronics realm, according to a new (female) friend in that industry. It could be condescending or empowering, as she says, depending on how you slice it.
Perhaps not so surprisingly, the same factor appears to influence home purchases … Read on >
With a recent story by Clifford Krauss(reg. required) in the New York Times, the motorcycle manufacturer has certainly gotten its due recognition for serving its own women’s market very well – but what can you learn from the folks at Harley-Davidson? Especially if you are in a male-dominated industry, … Read on >
How to market a product that people buy furtively, at best? 1) use humor, and 2) reflect your core market’s reality. Trojan’s new ad campaign, "Evolve," is doing that, and doing it well, to inspire sexually active young men and women toward more responsible behavior. Some networks don’t approve … Read on >
A recent poll of 2,500 American women by Woman’s Day/AOL Food, found that nearly 80% were not concerned with their children’s weight. As reported in MediaPost, the poll results also revealed this contradiction:
"80% believe eating healthier would be easier
if cost weren’t an issue; yet 85% said their … Read on >
Quick. If you had to come up with the way quote unquote singles were depicted in ad campaigns, would you say: singles are in their early 20s, city livers, hip … Read on >
Solo women are in the news. As noted in a New York Times article (reg. required) today:
“In 2005, 51 percent of women said they were living without a spouse, up from 35 percent in 1950 and 49 percent in 2000.
Coupled with the fact that in 2005 married couples … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
