Motherhood Has Changed: Opportunities Abound
The purpose of marriage used to be to raise children. There has been a pretty big societal change since, say.. the 1960s, and that is no longer the case. In … Read on >
Bold Move: Reflecting Divorce In An Ad Campaign
Has anyone else noticed the storyline of the recent "Bold Moves" campaign television spot for the Ford Freestyle? It starts with a mom and … Read on >
Unnecessary Nastiness: Why Women Won’t Buy
Television ads these days are often not all that unique or compelling even when they are considered "good," yet when they are bad - they can be really, really bad. … Read on >
Scrapbooking: A Grandma’s Hobby No More
May was national scrapbooking month, but I swear it still lingered in the air this early June. Tuesday morning I visited a scrapbooking store here in the Burlington area to … Read on >
Sonic-identity: A New Brand Differentiator for the Women’s Market?
For a few brands that are turning up the sensory side of their customer experience, what you see isn’t necessarily all you get. What you hear may be part … Read on >
Traveling with Kids? Make The Trip a Dream for Parents
In “Hip Hotels With a Kid-Friendly Vibe” from yesterday’s New York Times (registration required), Jennifer Conlin wrote of … Read on >
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Background Reading
Peak: How Great Companies Get Their Mojo from Maslow
by Chip ConleyI'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan PinkerA fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya AndresenAndresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah TannenMen have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol OrsbornIt's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
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'Learned On Women' Featured in Alltop:
