BBBT - Is Being Like Mike Always the Answer?
To close my conversation with Darren Rovell, author of First in Thirst today, I wanted to hear his sports-industry expertise … Read on >
BBBT - First In Thirst, More with Darren Rovell
I’ve been talking with Darren Rovell, author of First In Thirst, today about a few of the 9 Gatorade Rules that particularly interested me with my women’s market … Read on >
Business Book Blog Tour: First In Thirst
Today is day one of the Business Book Blog Tour for Darren Rovell’s just published First In Thirst: How Gatorade Turned The … Read on >
Curves: Relevance Trumps Politics
You’ve all heard it or read it before in the marketing to women books and articles - "it all matters" to women as consumers.
I, for one, can tend … Read on >
Marketing Healthcare, Charter Flights and Gardening Supplies to Women
I spoke to Burlington-based ad agency Kelliher Samets Volk and guests today at an informal lunch gathering and some great questions arose related to a few different industries:
Marketing healthcare to women: Its not as easy as you might think. Many, many women think of themselves last or feel guilty … Read on >
Anti-obesity: Girls, Sports and a Great Cause to Support
(Photo by Jordan Silverman: www.jordansilverman.com)
I am a big fan of the relatively new women’s outdoor adventure magazine, Dandelion. They did a great job marketing their launch … Read on >
Go Blue And My Advice About T-shirts That Fit
Yes, I am using my blog for personal purposes, but I can still make a marketing to women connection… The story goes - I was in Ann Arbor this … Read on >
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Background Reading
Leadership and the Sexes: Using Gender Science to Create Success in Business
by Barbara Annis"The future of corporate success (especially with women occupying 50 percent of the workplace) lies in women and men both becoming gender intelligent in negotiations." This book is HR/leadership-focused, but there are significant implications for marketing team effectiveness and the understanding of today's consumers.
Guyland: The Perilous World Where Boys Become Men
by Michael KimmelKimmel offers incredible insights on how young men view their own masculinity (and why). The way men think, in general, will be key to the broader gender trend conversation of the 21st century - with some major marketing implications (if you ask me).
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa ChenSocial change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip ConleyI'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan PinkerA fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
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'Learned On Women' Featured in Alltop:
