Anyone who has talked with me in the past few months knows that I am basically a walking evangelist for Michael Pollan’s book, The Omnivore’s Dilemma. So, stop right now and go buy it or get it from the library (but you will probably have to highlight a … Read on >
I found this survey in today’s MediaPost newsletter very telling:
Most Frequently Ordered Foods At Restaurants (Percentage of orders including item)
Women
1. French fries, 13.8%
2. Burgers, 13.1%
3. Pizza, 8.2%
4. Side dish salad, 6.8%
5. Chicken sandwich, 5.3%
Men
1. Burgers, … Read on >
I blogged about this twice this past couple of months, because I considered it an interesting marketing to women opportunity with lots of potential. And, it was fun to watch all the search … Read on >
In this run up to the Super Bowl, there has been a lot of media discussion about the influence of female fans on the success of sporting events, in general. … Read on >
According to an Oxygen survey, if women 40 to 49 were given $500, 43 percent would buy a video iPod, cell phone, digital camera or other tech device over spa treatments or designer shoes.
As I continue to monitor Superproposal activity, it was great to come across The Hub interview with NFL’s Senior Vice President of Consumer Products and Marketing, Lisa Baird. She makes no bones about how important women are to that brand:
"More women watch the Super Bowl than the total … Read on >
It is no secret that, while the majority of women commit to at least the annual doctor’s visit so that they’ll more likely have some chance at screening for the … Read on >
Just when you hope you’ve seen the last of the slapped on "for her" taglines, another one pops up. The magazine industry seems to struggle with this the most, as … Read on >
Brandweek just announced that Finish Line will soon launch five stores, with hopes of growing that to 200, which will be … Read on >
Leadership and the Sexes: Using Gender Science to Create Success in Business
by Barbara Annis
"The future of corporate success (especially with women occupying 50 percent of the workplace) lies in women and men both becoming gender intelligent in negotiations." This book is HR/leadership-focused, but there are significant implications for marketing team effectiveness and the understanding of today's consumers.
Guyland: The Perilous World Where Boys Become Men
by Michael Kimmel
Kimmel offers incredible insights on how young men view their own masculinity (and why). The way men think, in general, will be key to the broader gender trend conversation of the 21st century - with some major marketing implications (if you ask me).
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa Chen
Social change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
