1) Gander Mountain is currently promoting its bubble gum pink firearms for girls and women (perhaps just in time for the holiday season?). So, what I want to know is: if you were a savvy female gun-user, and wanted the best product for yourself or your daughter, would the … Read on >
One of the benefits of living in a teeny state with many colleges is that there are often a lot of interesting people speaking or talented artists singing at places … Read on >
I have long been fascinated by what motivates people in terms of health issues. I, like so many others, have friends or family who struggle with Type 2 diabetes, obesity and smoking addictions. So, with my marketing brain on overdrive, I tend to take note of any new approach … Read on >
A recent poll of 2,500 American women by Woman’s Day/AOL Food, found that nearly 80% were not concerned with their children’s weight. As reported in MediaPost, the poll results also revealed this contradiction:
"80% believe eating healthier would be easier
if cost weren’t an issue; yet 85% said their … Read on >
Let’s say you are searching for an appropriate cause that your brand can passionately and authentically support (i.e. it needs to be a fit with what you already stand for). The cause should also be one with which your women’s market will identify. What is the first thing that comes … Read on >
The fact that women are more interested in their health should come as no huge surprise to you. Experian Simmons Research showed the following in a recently released study (see the March 6, 2007 “news” for the full press release):
Anyone who has talked with me in the past few months knows that I am basically a walking evangelist for Michael Pollan’s book, The Omnivore’s Dilemma. So, stop right now and go buy it or get it from the library (but you will probably have to highlight a … Read on >
I found this survey in today’s MediaPost newsletter very telling:
Most Frequently Ordered Foods At Restaurants (Percentage of orders including item)
Women
1. French fries, 13.8%
2. Burgers, 13.1%
3. Pizza, 8.2%
4. Side dish salad, 6.8%
5. Chicken sandwich, 5.3%
Men
1. Burgers, … Read on >
I blogged about this twice this past couple of months, because I considered it an interesting marketing to women opportunity with lots of potential. And, it was fun to watch all the search … Read on >
In this run up to the Super Bowl, there has been a lot of media discussion about the influence of female fans on the success of sporting events, in general. … Read on >
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol Orsborn
It's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
