How women buy and how they work/lead is big news these days – no matter what brand, category, industry or organization. When you think about how to start to change the culture around sustainable life and business practices, women also appear to be worth serious consideration. This is particularly … Read on >
The Social Studies Group and Learned On recently partnered to study the women who are really influencing “green mom” consumer behavior online. As with so many other issues, women exploring more sustainable consumer practices each begin an engagement … Read on >
It’s difficult to change thinking in a society that has been both quite patriarchal and quite unsustainably-minded for some time. Considered from an anthropological view, these sorts of things could take hundreds, if not thousands, of years to evolve. But still (!) – especially in marketing – the consumers are … Read on >
If ever there were an example of how true, women-focused customer experience development and marketing efforts could also resonate with men, it might just be Kimpton Hotels. Long considered a pioneer and best practice example in the field of marketing to women, specifically, this chain is now a mass market … Read on >
But they’re trying too hard. They’re selling the wrong thing. And my friends and I won’t be fooled. – Lauren Edelson, in The New York Times, December 6, 2009
This young woman was not writing about a pink, “for women” ad campaign, but she so well could have … Read on >
I’ve written about this before, but just came across a Portfolio article on Slate’s “absorption” of DoubleX that was so compelling I had to share. To me, this discussion is important because it represents a broader perspective on marketing to women – with insights for any industry. … Read on >
As stereotypes and many scientific interpretations of brain gender would have it, there are all sorts of reasons why women are just better at being “social.” We could leave it at that, or… consider other angles. And, because it has some pretty significant implications for today’s business world, I thought … Read on >
Though the findings in a recent Slate piece are nothing new on the face of it, the body of research on gender and competitiveness should be looked at with new eyes. As the writer, Ray Fislar, put it: Like many gender differences, the “competitiveness gap” is taken … Read on >
A few trends are aligning that have already and individually been making a difference in the world of marketing. They have to do with consumer gender, corporate responsibility and values-based humans (as consumers and employees). While addressing these will be challenging for marketers, I believe it will be worth … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
