I’m pretty sure Johnson & Johnson did not intend for their ad campaign to explain why people start to engage with sustainability, but I’m certainly using their tagline that way. “Having a Baby Changes Everything,” was by no … Read on >
“I think we exaggerate the degree to which the sexes are mired in conflict.” – Nicholas D. Kristof
Americans, with help from “the media,” tend to exaggerate problems due to a) tradition – such thinking is embedded in our DNA, and/or; b) sexy “sound byte-itis” – such thinking makes … Read on >
The reasons vary for why girls and young women might steer away from science and technology careers, but I submit that now is the time to finally identify and resolve the matter! Why now? Sustainability is THE business and research … Read on >
What’s the key to sustainability? Systems thinking. What’s the sustainability systems thinker’s secret? Empathy. Who might be particularly good at contributing, and teaching, that way of thinking? Women.
My latest HuffingtonPost piece reflects the coalescing of my consulting and master’s program work toward a new research focus. How can we … Read on >
New “Shared Responsibility” research from Cone LLC finds that companies are failing to engage consumers in their social responsibility efforts. Has your company already begun to address this, or is it one of the slow starters? What, praytell, are you waiting for?
Some of the Cone numbers that prove … Read on >
I’m about to head off for a week long residency for my master’s program in sustainable business and communities , so you’ll see less from me here and on Twitter until May 3rd. But, I wanted to leave you with something to think about, given new McKinsey … Read on >
As a mid-40-something myself, I took heart in an interview Terry Gross did with author Barbara Strauch on NPR’s Fresh Air the other day. In talking about her new book, The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind, Strauch mentioned a few … Read on >
What do oversize homes, energy efficiency and women all have in common? Sustainability implications. That’s why the following three things all came together so pointedly for me: a conversation I had with Suzanne Shelton of Shelton Group Inc., a Wall Street Journal article about how the television show, … Read on >
I recently had a conversation with a fellow longtime marketing to women professional on the state of the field. Frustration ruled. After ten years or so of beating the drum LOUDLY, along with so many other experts/consultants, we both felt like the marketing to women awareness/pursuit still … Read on >
