How Women Influence the Building Industry
Last week I gave a presentation for the Pacific Coast Builders Conference (PCBC) in San Francisco, and then I hung around a bit to learn more. In addition to … Read on >
Apple Exemplifies Connection With Retail Customers
I know. You are all sick of hearing how wonderful Apple is, but bear with me. Randall Stross wrote a great piece (reg. required) in yesterday’s New York … Read on >
Less Is So Much More: Motofone F3
I realize I am perhaps the odd(est) woman out, in that I purposely live an almost completely anti-mobile life. However, I don’t think … Read on >
Women and Advertising Imagery: Practice Your Right Brain Thinking
Sometimes there is a bizarre synergy in the randomness of my research and writing, and this week has been a good example.
Just as I’m starting work on a project on … Read on >
Design: For the Love of Simplicity and Functionality
I came across two articles yesterday that made me think differently while also confirming some of my existing thoughts about design.
The first one was a piece by Alissa Walker … Read on >
Pink Thinking in Techno-Land
Ahh.. Shiny Shiny has a great post about a Samsung cellphone that is targeted toward women. Though the model comes in colors like rich blue and red … Read on >
Mesu: Inspired Design Spreads the Word
I attended the HOW Design Conference yesterday in Chicago and one of the sessions profiled a few great design ideas - all inspired, created and developed … Read on >
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Background Reading
Peak: How Great Companies Get Their Mojo from Maslow
by Chip ConleyI'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan PinkerA fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya AndresenAndresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah TannenMen have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol OrsbornIt's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
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'Learned On Women' Featured in Alltop:
