1) In a New York Times article (6.22.08) on how celebrity sells, reporter Julie Creswell goes into some depth on how both brands and celebrities are getting a lot more creative (and involved) in their mutually beneficial marketing-related relationships. In the piece, Robert Cialdini, a professor of psychology and marketing … Read on >
In general, women may not be the earliest adopters of new gadgets or technology, this is true. However, as a New York Times article by Laura M. Holson … Read on >
I’ve been talking with a lot of men lately about if and how gender roles or stereotyping issues come up for them (or against them) in life and in business. Mainly our conversations have been about how, while they don’t know about other people, they feel like they’ve built a … Read on >
I came across this post, Word Revocation: “Men” and “Women” on Squashed - and thought it might be a great inspiration/exercise for men and women on marketing teams. Here’s a clip:
The gendered terms don’t fit perfectly or even very well. The words aren’t the cause of … Read on >
At a time when nothing seems to be heading in a positive direction (the economy and the political campaigns for two), interest in, and passion behind, making change has to start with some nugget of hope. In my latest Huffington Post piece, I consider a way to inspire … Read on >
1) Since 2002, of the 8,724 students taking women’s studies courses at the University of Michigan (go blue), 1,124 were male. What’s going on? Here’s a quote from a male women’s studies student in an LSA Magazine article (click on the “What’s Different” article to … Read on >
1) There is a good post and interesting discussion of whether or not social media is “feminine” (i.e. because women like to connect and thus… you know, the usual stereotype) on SocialMediaExplorer. I put myself right out there as a freak of nature - in that I blog … Read on >
American philosopher Ralph Waldo Emerson wrote this oft-repeated observation, and I’ve used it as a tagline of sorts, since founding Learned On Women in 2004. As socio-anthropologist and author Helen Fisher observed in her book, The First Sex: he “correctly discerned another feminine faculty related … Read on >
1) Gaming doesn’t attract the young female audience you might assume it would. Recent research shows: "Consumer product advertisements on Gaming sites tend to perform much
better among women ages 45+ compared with younger females. And
this is not a small audience, says the report. 8.3 million women ages
45+ say … Read on >
Quick - what’s the first name that pops into your head when I say "hugely successful investor." Yeah, that’s the name I came up with too: Warren Buffett. Well, it turns out, his style of researching and being patient with where he puts his money is more typically feminine than … Read on >
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol Orsborn
It's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
