I’m pretty sure Johnson & Johnson did not intend for their ad campaign to explain why people start to engage with sustainability, but I’m certainly using their tagline that way. “Having a Baby Changes Everything,” was by no … Read on >
“I think we exaggerate the degree to which the sexes are mired in conflict.” – Nicholas D. Kristof
Americans, with help from “the media,” tend to exaggerate problems due to a) tradition – such thinking is embedded in our DNA, and/or; b) sexy “sound byte-itis” – such thinking makes … Read on >
The reasons vary for why girls and young women might steer away from science and technology careers, but I submit that now is the time to finally identify and resolve the matter! Why now? Sustainability is THE business and research … Read on >
What’s the key to sustainability? Systems thinking. What’s the sustainability systems thinker’s secret? Empathy. Who might be particularly good at contributing, and teaching, that way of thinking? Women.
My latest HuffingtonPost piece reflects the coalescing of my consulting and master’s program work toward a new research focus. How can we … Read on >
When people see that their neighbors have more energy efficient households, it GETS them! My absolute hero (and someone whose work I am closely studying for my master’s thesis), Robert Cialdini, is now leveraging his “social proof” compliance technique for sustainability purposes. A New York Times article by Saqib … Read on >
As a mid-40-something myself, I took heart in an interview Terry Gross did with author Barbara Strauch on NPR’s Fresh Air the other day. In talking about her new book, The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind, Strauch mentioned a few … Read on >
Why do people do what they do? This has long been studied to benefit the marketing of goods, but how can we leverage what we know about human behavior to forward the sustainable practices of consumers and organizations? With that in mind, I revisited Robert Cialdini’s now-classic book, INFLUENCE: … Read on >
How women buy and how they work/lead is big news these days – no matter what brand, category, industry or organization. When you think about how to start to change the culture around sustainable life and business practices, women also appear to be worth serious consideration. This is particularly … Read on >
What motivates the average person to engage with the tough societal issues? That’s a question I’m deeply exploring in both my work and master’s studies these days. An article by George Marshall in Yes Magazine helped me put some framework around the psychology of climate change denial, specifically, and … Read on >
