This just in, according to the new U.S. Census Bureau’s Statistical Abstract of the United States 2007:
- 79 percent of freshmen in 1970 had an important personal objective of "developing a meaningful philosophy of life." By 2005, 75 percent of freshmen said their primary objective was "being very well … Read on >
Two quick bits:
1) Greg Stielstra, author of PyroMarketing, was one of the fascinating 9 Minds on Marketing I interviewed for my eBook. His book is now available in audio … Read on >
We are entering the anticipation zone for 2007 Superbowl Ads, and I’m wondering how a brand can really do something that gets attention. Shall we turn our attention to consumer-generated … Read on >
Dave tagged me. (and, many thanks for calling me "one of the most human voices on the Internet.")
This is a classic. Sure, I am a blogger, but I may be about the most low-tech and oblivious one out there. I had not heard about this game of blogosphere tag, … Read on >
If connecting is solely a "woman’s" thing, than last week’s 800CEOREAD "Author Pow-Wow" was pretty girly. The thing is, when you get a small number of women … Read on >
Katya Andresen, the author of Robin Hood Marketing, was just one of the "9 Minds On Marketing" that I interviewed for my eBook, but … Read on >
OK - Nine Minds on Marketing, the 800CEORead eBook of essays I wrote for their second annual celebration of Boss’s Day is now available to download (for … Read on >
Have you ever had a hard time deliberating over all the great marketing titles at the airport bookstore, and bought a stack under the delusion that you could actually get to them and have time to: a) absorb their wisdom, b) re-fresh your own marketing creativity and c) get motivated … Read on >
In a break from my usual women’s market focus, Rosa Say of Say Leadership/Talking Story, invited me to contribute to her special month of guest authors on "learning." My post is up today.
It is probably no coincidence that just yesterday I interviewed Robyn Waters … Read on >
I’ve got a pile-up of random notes to share, so I thought I’d post them before they got lost on my lovely book and paper-covered desk:
Cultural Diversity: I’m preparing for a presentation to a Canadian retailers conference and, while talking with a friend at Publicis in Toronto, was reminded of … Read on >
Leadership and the Sexes: Using Gender Science to Create Success in Business
by Barbara Annis
"The future of corporate success (especially with women occupying 50 percent of the workplace) lies in women and men both becoming gender intelligent in negotiations." This book is HR/leadership-focused, but there are significant implications for marketing team effectiveness and the understanding of today's consumers.
Guyland: The Perilous World Where Boys Become Men
by Michael Kimmel
Kimmel offers incredible insights on how young men view their own masculinity (and why). The way men think, in general, will be key to the broader gender trend conversation of the 21st century - with some major marketing implications (if you ask me).
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa Chen
Social change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
