Justin Kirby of ConnectedMarketing recently interviewed me on the trends I see in marketing, the progress - or lack thereof - in gender stereotyping within the field, and why female brain traits (in everyone) deserve a lot of attention in the conceptual age.
The interview is cut into three … Read on >
The building industry has a lot in common with the other more typically male-dominated industries out there: They’ve got a lot of potential to better serve women, but they get stuck on stereotypes and assumptions AND neglect all the opportunities for using stories…
CA Builder magazine just published my … Read on >
After blogging about SheSpeaks in late March, I was intrigued to learn more about this active community of discussion among product sampling women. So, I signed on as … Read on >
I had a great time at the American Gem Society’s Conclave in Denver last week - and I had promised to you, my loyal blog readers, a “vision” of me with a right hand ring (which juxtaposes head-on with my Vermont-living, dog-walking, snowboarding lifestyle, doesn’t it?). So, here you … Read on >
According to a study released by the Retail Advertising and Marketing Association (RAMA) and BIGResearch, traditional advertising still helps get consumers to web sites. Magazine ads came in first as the traditional media that inspired a web site visit, followed by television and newspaper ads.
There are a … Read on >
You’ve got to love this techno world we live in. As I sit here in a Vermont blizzard of history-making proportions, unable to leave the house for more than a one block dog walk, I am yet able to give all of you an electronic Valentine’s Day gift. Today, 800CEORead … Read on >
I blogged about this twice this past couple of months, because I considered it an interesting marketing to women opportunity with lots of potential. And, it was fun to watch all the search … Read on >
I was on my annual, too-short, snowboarding trip this past week, and came upon a great coffee shop in Breckenridge, CO (comfy couches and little nooks). While standing at the … Read on >
If you haven’t already long-since realized it, it is now official: I am a Cool Friend. Check out my interview for the Tom Peters site, which just went up today. It was very fun to do, and I love the TP crew members I got to know in the … Read on >
This just in, according to the new U.S. Census Bureau’s Statistical Abstract of the United States 2007:
- 79 percent of freshmen in 1970 had an important personal objective of "developing a meaningful philosophy of life." By 2005, 75 percent of freshmen said their primary objective was "being very well … Read on >
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
by Mary Brown and Carol Orsborn
It's a hot topic - and the case studies and examples presented in BOOM can offer up insights to get you started.
