My WSJ Quote On Women As The Leading Indicators for Technology Trends
Here’s a clip from Mary Pilon’s Wall Street Journal “Journal Women” blog post:
“A recent study from Sony Ericsson showed that women in the U.K. spend £391 a year (roughly $773) on electronics. In the U.S., women control more than $50 billion in gadget spending, according to the BBC.
Traditionally, gadgeteering has been a boys club. Most major tech publications are edited by men and males are targeted in advertising more than females. Yet many companies are actively beginning to target female electronics consumers with offerings like the new pink BlackBerry Pearl smartphone. “
Later in the post, I chime in:
In fact, according to Ms. Learned, women are the best leading indicator of what consumers want. “They’re the ones who are driving this and always have been. Women are representing the highest standard of buyer.”
Take a look - and check out the all the WSJ “Journal Women” content while you are there. It’s a great resource for anyone interested in women and business, from all its many angles.
