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Background Reading
The New Male Female Relationship
by Herb GoldbergWithin these pages, there are insights into relationships and gender issues that can most definitely be applied to consumer behavior.
Women in Green: Voices of Sustainable Design
by Kira Gould & Lance HoseyTo quote the authors: "This book is less about the 'ascendancy of women' than it is about the growing value of those sensibilities commonly associated with women." A book after my own heart.
Leadership and the Sexes: Using Gender Science to Create Success in Business
by Barbara Annis"The future of corporate success (especially with women occupying 50 percent of the workplace) lies in women and men both becoming gender intelligent in negotiations." This book is HR/leadership-focused, but there are significant implications for marketing team effectiveness and the understanding of today's consumers.
Guyland: The Perilous World Where Boys Become Men
by Michael KimmelKimmel offers incredible insights on how young men view their own masculinity (and why). The way men think, in general, will be key to the broader gender trend conversation of the 21st century - with some major marketing implications (if you ask me).
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa ChenSocial change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
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'Learned On Women' Featured in Alltop:
Learned On Women | insight for marketers | gender, culture, and consumer behavior | marketing to women
©2006-2008 Andrea Learned