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Gender/Marketing Reading
You Just Don't Understand: Women and Men in Conversation
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
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A Whole New Mind: Why Right-Brainers Will Rule the Future
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
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‘Learned On Women’ Featured in Alltop:
Learned On Women | gender, culture, sustainability and consumer behavior | marketing to women
