To Reach Women, Tap Into Your Feminine Side
Embrace your feminine side, and you’ll go far in reaching women! This shouldn’t be news, but the reminder is always worthwhile. My latest eBrandMarketing.com post does just that. Here’s a sneak peek:
Business is often approached in a linear, set, “we’ve always done it this way” manner. Since patriarchy is our history, it makes sense that the way we all think as business people tends to default first to our masculine traits: What are the numbers? What is the research? Just give me the six steps and I’ll get it done!”
But, what all the sessions at the M2W Conference last week and my own experience have shown me is that the first big hurdle in marketing to women is in remembering that it cannot be a linear process. If you want to reach women at the curves along their buying paths, you’ve got to first curve out of your own business comfort zone to get there yourself.
