Nicholas Kristof’s piece in the Sunday New York Times (April 6th) made a great point - mainly in terms of the current political races, but also, I think, in how sexism comes up or doesn’t in the business realm. It isn’t a men versus women question, because anyone … Read on >
Even when it comes to the stereotype of silly, emotional, dying-to-connect-with-women-everywhere women (can you tell I’m being facetious?), there has got to be a saturation point for shopping, diet, sex tips, parenting and “lifestyle” content. Pretty please?
With the number of women-focused magazines, television shows, radio shows, blogs and … Read on >
American philosopher Ralph Waldo Emerson wrote this oft-repeated observation, and I’ve used it as a tagline of sorts, since founding Learned On Women in 2004. As socio-anthropologist and author Helen Fisher observed in her book, The First Sex: he “correctly discerned another feminine faculty related … Read on >
1) Though I report on both the ups and downs of the brand, I am, at the core, a Lululemon lover. That’s why it was interesting to read that the yoga apparel retailer’s new CEO is a woman with a Starbucks background. Margaret Brennan’s CNBC interview with … Read on >
1) Diane Mermigas wrote a very inspired and thorough MediaPost blog post on “women’s sites” and how women are actually not being served by them. The launch of Yahoo’s latest addition to the ranks, “Shine,” was what got her going. Her observations are spot on, and … Read on >
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa Chen
Social change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
