Restraint: Letting Customers Come to Their Own Conclusions
Just a snippet from the March 2008 issue of Fast Company:
In an article on Zipcar, Alex Frankel writes (and he quotes the company’s CEO, Scott Griffith):
"While other companies wrap themselves in green with every modest earth-friendly nod, Zipcar has adopted a see-it and forget-it model. ‘There is a feel-good component to car sharing, but we let customers come to their own conclusion,’ Griffith says. ‘We don’t have to advertise it.’"
Ponder that.
