As promised in my earlier post on the No-L-ita. No Anorexia. campaign, I was able to get in a quick conversation this week with Katya Andresen (nonprofit marketing expert/blogger and the author of Robin Hood Marketing) to get her thoughts. To remind you - the image in question … Read on >
1) The women of the blogosphere continue to drive SMART© certified sustainable standards for consumer products, and the corporations are starting to listen. Check out Mary Hunt’s post on the latest: This situation reminds me of a quote attributed to Nancy Reagan: … Read on >
When you look around at the accomplishments of the women in your own circles, isn’t it hard to believe that we still have so far to go in terms of gender equality in the workplace? On Monday I attended a conference in Washington, D.C., on women in science … Read on >
The concept of transparent marketing first presented in my book, Don’t Think Pink, is defined as being guided and inspired by the women you serve. In most instances, those women are not going to guide or inspire your brand (diet or skincare industries, for example) to exclude men as part … Read on >
It is that month again. The one where you suddenly see pink shoes, M&M’s, vacuum cleaners (?) and, well.. probably lawn mowers. This just makes me wonder if a cause can be harmed more than helped when a brand attaches itself in this way, going to extreme lengths for some … Read on >
It all started with an email conversation about beer advertising, and how simply making a “fruity” version wasn’t going to do it for the beer drinking women I knew. Then Joan and I got talking about gender trends in marketing in general, and it got really interesting, - and … Read on >
The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them (BK Business)
by Lisa Witter and Lisa Chen
Social change driven by women - how much more hopeful about our world could you get? This book is well-written, and its nonprofit advice also applies, for the most part, to corporate marketing.
Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
I'm a big psychology buff, so this application of Maslow's hierarchy of needs to the business realm fascinated (and resonated) with me. As Conley mentions, psychology in business has long been about "fixing it," but that won't necessarily "offer the opportunity for transformation to a more optimal state of being or productivity." Everyone can learn from this discussion.
The Sexual Paradox: Men, Women and the Real Gender Gap
by Susan Pinker
A fascinating examination of how sex differences play out over the life span. One interesting quote: "For most women it's less a question of who's able to win. It's whether competing feels good and is worth the cost."
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
Andresen writes that causes can learn from traditional marketers, but after reading this, I'd argue that traditional marketers can learn from the causes profiled. An interview with Andresen is included in my eBook, 9 Minds On Marketing.
You Just Don't Understand: Women and Men in Conversation
by Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
