My First Huffington Post Contribution: A Challenge for Pres. Candidate Marketers
Yesterday, my first Huffington Post contribution was posted on their newly launched business page. It should be fun to connect with that broader audience, and to challenge my writing (style and frequency) a bit. The post gives a few suggestions for the web sites of today’s presidential candidates.
A snippet:
While we all appreciate that candidates are meeting us where we are already doing our information-gathering (online), even those of us in the less MySpace-oriented generations of voters are attracted to good design (look/feel/navigation). Since we are used to getting it from the retail sites we frequent, the candidates’ web sites are considered through that same critical lens.
Though the candidates’ sites include lots of information and pictures, they are fairly ugly and traditional from the design angle. But for John Edwards’ site , which has a slightly more updated palette and more informal photos, you see a lot of the classic red, white and blue, waving flags, link overloads and stiff/posed photos. Most of the candidates’ sites – no matter the party affiliation - could easily have come from a single design template with minor tweaks for customization. Boring.
In my next "HuffPo" contribution, I comment on the news of a recent study showing that men are particularly inefficient grocery shoppers (oh brother - sexism strikes again). I’ll let you know when that posts.
